Events Industry Guide

Throw away all your misconceptions about what an event co-ordinator does. It’s not all about attending parties, visiting fantastic venues and sampling exquisite canapés and drinks.

Okay, well…sometimes it is about doing those things! So maybe just throw away half of what you think an event co-ordinator does, because the other half is all about organisation, maintaining good relationships and being proactive.

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Working in the events management industry

Working in the events industry is fun, exciting and rewarding, but it is a sector that tests your organisation, negotiation and customer service skills. This is alongside your ability to think and solve issues creatively and spontaneously.

The majority of people who work in events come from all different educational backgrounds. Some people have event degrees and some have degrees that aren’t directly relevant.

Others opt to become interns or apprentices depending on whether you prefer a desk-based job or a more hands on profession. The majority of people choose to become event coordinators though.

What does an event co-ordinator do?

Predominantly it’s all about building customer relationships with a view to retaining each customer year after year, and making sure that the events are delivered to each client's expectations.

There’s also the expected administration work that must be carried out, such as writing proposals, recording sales information, arranging supplier meetings, monitoring conversion targets and ringing clients.

Obviously, site visits will also be an important part of your job too, as will attending industry conferences and supplier showcases.

What can you expect from a career working in the events management industry?

A joyful and varied work life for one! Because there are so many different types of events out there (festivals, corporate parties, press launches, conferences…the list goes on) no two events or event companies are ever the same.

You’ll consistently be interacting with new companies and people while regularly keeping up-to-date with the latest event trends.

You may also get to see new developments in technology and entertainment, as the events industry is a landscape that’s ever changing. Plus it’s usually one of the first industries to showcase and pioneer new entertainment trends.

Sounds great – how do I get into the events industry?

There are universities that offer specific courses and degrees related to the events industry. However, because it’s such an involved profession, apprenticeships and internships are an excellent way to get your foot into the door, as they provide you with more hands on experience and in the events industry particularly – experience counts for a lot.

Our advice would be to volunteer at events to get some practical hands on experience, include this in your CV and make sure that someone at that event is happy to act as a reference for you.

We also recommend that you stay clued in on what’s happening in the events industry by reading industry-leading websites such as Event Magazine and other event blogs. Reading these often will give you an advantage and insight that will come in useful when you search for your first job in events management.

It’s also a good idea to set up a professional Twitter account to start conversations with key industry people, as well as a LinkedIn page (it’s a great tool and it’s free!) because many event professionals use it to network and connect with one another. It’s easier than ever to get your name out there so start doing that today!

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