BMW Sales Adviser Apprentice - Stephen James Ruxley MINI at BMW Group

Programme Type:
Apprenticeship - Intermediate Level (Level 2)
Less than £10,000
21st November 2021
Role May Involve:
Business & Administration

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BMW Sales Adviser Apprentice - Stephen James Ruxley MINI

We are currently recruiting for a Sales Adviser Apprentice.

The successful applicant will have the opportunity to work with one of the world's most prestigious and technologically advanced car manufacturers. There are very few Customer Service Apprenticeships in the motor industry and the BMW programme is regarded as being the leader in delivering the ultimate customer experience.

You will be working in a busy MINI Retailer. Your role will be focused on dealing with customers, who have high expectations and a varied range of needs and demands. As a result, you need to have exceptional interpersonal skills and be able to build rapport, as well as a desire to provide the highest level of customer service. This combined with excellent organisational and communication skills will enable you to deliver outstanding customer service, representing the high standards and reputation of the MINI brand.

Main duties to include:

  • Dealing with customers face to face delivering a high standard of customer service
  • Building Rapport with new customers
  • Dealing with enquires over the phone and in person
  • Shadowing sales mentor
  • Identifying and meeting the customers’ requirements

This 12 month programme focuses on the core skills that a Sales Executive needs to be successful within a Retailer, and has been developed using a blend of face to face and digital learning concluding with a national customer service qualification and the BMW / MINI Sales certification.

Training to be provided

  • Level 2 Customer Service Practitioner Apprenticeship Standard

All Sales Advisor Trainees attend the BMW Group Academy UK in Berkshire for their off-the-job training. The apprenticeship will have a strong focus on the retail environment and the high customer service expectations of BMW & MINI customers, as well as Sales Advisor specific training. The training takes place over a 12 month period at the BMW Group Academy and has been designed to suit both BMW and MINI Sales Advisor roles.

During the time spent at your BMW Retailer, a mentor will be allocated to oversee the work-based learning programme. A BMW representative will also visit on a 12 weekly basis to set performance targets and ensure any development needs are being met.

While the programme will focus around customer service skills, also embedded within the six weeks training will include the current certification training courses for the Sales Advisor role. Additional technical and product awareness training will also be included.

Qualifications to be achieved: 

  • Level 2 Customer Service Practitioner
  • Sales Executive Certification
  • ERR (Employee Rights & Responsibilities) Workbook 

Desired skills

  • Customer service experience
  • Excellent communication skills with the ability to build relationships over the phone and face to face
  • Full training will be provided

Personal qualities

  • Passion for sales with a hunger to earn well
  • Drive to achieve targets
  • Commitment to the programme
  • Professional, approachable and adaptable

Desired qualifications

Applicants are required to have, or predicted to obtain, GCSE Grade A*-C / 9-4 or Functional Skills Level 2 (or equivalent) in the following subjects:

  • English
  • Maths
  • ICT (or one other subject if candidate did not take ICT)

You must be eligible in the UK before you apply and hold a full UK driver’s license, due to the nature of the role.

  • Applicants must be 21yrs and over. This is for insurance purposes to drive their company cars.

Future prospects

On successful completion of the apprenticeship, you will be a qualified Sales Executive.

You will also gain a Level 2 Customer Service Practitioner.

Following this, there are various opportunities for progression within the Retailer.

Things to consider

Successful applicants must be prepared to travel to the BMW Group Academy in Berkshire to complete their apprenticeship training.

Training is completed in one-week blocks approximately once every two months. All training costs are covered by the BMW / MINI Retailer (travel, accommodation and food).

About BMW Group

All Motor Vehicle Technician, Aftersales Customer Service (Parts & Service), Sales Advisors Trainees and Motorcycle Technician Apprentices will be employed at their local BMW / MINI Retailer and will attend the BMW Group Academy for their training.

The BMW Group Academy is based at Wokefield Park near Reading in Berkshire. All Bodyshop Technician (Paint & Panel) Apprentices will be employed at their local BMW Retailer or Bodyshop and will attend our body training facility for their training.

The body training facility is located in Milton Keynes.

How to apply

To apply for this role and to find out more, please click on the apply button.

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