Digital Apprentice at Dunelm

Start Date:
Programme Type:
Apprenticeship - Higher Level (Level 4/5/6/7)
Review Date:
April 2020

Review Score


1. Please give an overview of your role and what this involves on a day-to-day basis:


At Dunelm I am apart of the Digital Trading Team. In the team I work in Search, so the search bar in With this we are changing the whole structure of search, using metrics, communicating to other teams, getting customer engagement to see what they want to see on the website. This means I interact with a lot of people in the business as search touches many areas around the business.

2. Have you learnt any new skills or developed existing skills?


Google Analytic Training, Excel Skills, Meeting Skills, creating and reading metrics accurately, going to lots of different workshops about different technology used in Dunelm such as Algolia. I have learnt time management and how to prioritise my workload very well now as the job role becomes more demanding and the university work increases.

3. To what extent do you enjoy your programme?


I enjoy it a lot. Dunelm really treat us (the apprentices’) well. We get a lot of help from around the business when it comes to actual work or University and everyone wants to help us succeed. The team I work with are really supportive not only are they really good at their jobs but they are friends too and we can just chat.

4. How well organised/structured is your programme?


At the start there wasn’t much structure as we were the first Digital Degree Apprentices Dunelm ever had but due to a structure change and talking to the People team they are working on giving us a clear structure. Right now the structure is three 6 month rotations around Digital Marketing and Trading to give us a taste of everything Digital.

5. How much support do you receive from your employer?


A lot! All my team are really supportive in giving me time to do my University work and they really help if I stuck with my Digital work. My team have regular chats so we know how everyone is and we have progression meetings every day to see what everyone is doing that day.

6. How much support do you receive from your training provider when working towards your qualifications?


So much support! After each university visit we sit down with someone in Dunelm who is best suited to the University topic and we can ask them for help confidently and they will give all the resources and help they can do. Even after the help they give they are keen to see how you are getting in at university. My team are very supportive about giving me time out of my normal work to do my university work.

7. How well do you feel that your qualification (through your training provider) helps you to perform better in your role?


It gives me a more rounded view of the business. If I didn’t do the Retail Leadership Course provided my Manchester Metropolitan University I would not get the full understanding of Dunelm as a whole as I do now. Especially working in digital I didn’t know as much about Supply Chain or Buying and Merchandising for example but the course has given me that knowledge.

8. Are there extra-curricular activities to get involved in at your work? (For example, any social activities, sports teams, or even professional networking events.)


Yes there are lots. There is a Netball Team, there is Murder Mystery Nights, Comedy Nights there are so many events put on by Dunelm that gets everyone involved and really helps you meet new people round the business. We often have birthday meals, leaving meals, baby showers for members of the team.

9a. Would you recommend Dunelm to a friend?


9b. Why?

It is such a fun business. Everyone is so kind and helpful that I have met and the business is like a family. There is a relaxed atmosphere and everyone wants everyone to succeed. There is always someone to help you if you have a problem and the work is so interesting with a fast growing/ diverse company like Dunelm.

10. What tips or advice would you give to others applying to Dunelm?

Go to as many things as you can such as Netball or Murder Mystery Nights just to get to know people. Be yourself and try your best at everything you do and that’s everything everyone looks for and wants and you will fit in easily in such a caring business.

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