Sales and Marketing Placement student Review

• Provide support on the best practice approach to marketing campaigns while adhering to quality and brand standards • Learn about different marketing channels and bring innovative ideas on how the firm can engage effectively with key audiences and stakeholders • Monitor and create organic and paid social media campaigns for the corporate channels including Facebook, Twitter, LinkedIn and Instagram • Monitor web page activity, including analysing data and use the insight to make informed decisions on the design, content and digital strategy • Assist on the organisation of events and the management of agency relationships, sponsorships and partnerships • Demonstrate active use of the firm’s Client Relationship Management (CRM) system (Salesforce) to support business development activities to contribute to the management information for clients

My time at PwC has not only provided me with how to operate in a working environment, but also built upon my existing skills including teamwork, communication and the ability to adapt. From my campaigns, I have sharpened my ability to adapt, think on the spot and respond to fast paced situations. I had to have an open mind on the possibilities of different scenarios in response to issues in the external environment. Due to working on a digital role, advancing my technical capabilities were very important and the use of these platforms, will help me with a future career in marketing.

I've loved this programme! The people are the culture at PwC where everyone truly embraces the purpose; to build trust in society and solve important problems. Not only does the firm have a great network of employees, but of professionals and access to top clients so I had the opportunity to learn a great deal quickly in an extremely fast learning environment, which I am extremely grateful for. My year at PwC has made me aware how powerful it is to work for a company where your voice is heard, work-life balance is respected, and contribution is valued.

When I started, I had been provided with what campaigns I was working on as well as the team I would be placed in. We also had the option to switch roles half-way through, which would enable us to get a wider experience. A lot of training was provided in the first 3 months to fully allow myself to understand and use the platforms and software. Alongside my campaigns, myself and the other three marketing placement students were allocated a group project. We worked with various areas of the firm such as design, the studio as well as external agencies and was a great chance for us to all work together.

At PwC, everyone is so friendly and open to getting to know you - so just put a catch up in with new people. People are extremely supportive and you have a lot of areas where you can get support. Line Manager: Focuses on your day-to-day role, workstreams and capacity. I had weekly catch ups and was in the same office as my line manager so they were always up to date on what I was doing. Career Coach: Guides your short-term career goals (within PwC) and long-term career goals (after uni) and anything you want to get involved in throughout your placement. Buddy: Help in settling in and any admin questions (e.g: timesheets, lockers and how to get around the office).

Everyone is still aware that you are at university, so when I had to attend some lectures for my uni, my manager was very understanding and allowed me to still balance uni and work. I also had to carry out a report on my placement year which would count towards my final grade, and my managers and career coaches comments provided me with constructive criticism to achieve a higher grade. There is a wide accessibility of support from all areas of the firm.

I have built my network both internally and externally of marketing by maintaining strong relationships. I have taken it upon myself to attend events outside of marketing, where I have met people in the business, so I have gained a wider understanding of the company as well as attained relationships to support my long-term career goals. I believe I have also established other transferable skills such as stakeholder management and project management which I can apply effectively within future roles, after university.

Yes - there are so many different networks and groups to join from netball and football teams to book clubs. There are a lot of social events after work such as drinks and dinners which enables you to get to know your work colleagues in a different way. There are a lot of events outside of marketing (both external and internal) where you can meet new people from the business. There's also a Christmas party!

Yes

With over 24,000 employees and 23 offices, PwC is a prosperous company not only regarding revenue, but with employee engagement and their development in the external market. This is a reflection of the strong leadership structure alongside their moral purpose as well as its agility when operating in a dynamic and uncertain market. With the unprecedented situation of COVID-19, the robust structure of the work from home policy has enabled employees to work in their own environment while maintaining high professional standards.

Say yes to every opportunity! Not only does the firm have a great network of employees, but of professionals and access to top clients so I had the opportunity to learn a great deal quickly in an extremely fast learning environment, which I am extremely grateful for. PwC’s values are fundamental to the decisions being made not only by employees, but clients and senior stakeholders of whom embody the very principles PwC’s ethos is based upon.