Customer service apprentice at Superdrug

Start Date:
Programme Type:
Apprenticeship - Intermediate Level (Level 2)
Review Date:
December 2019

Review Score


1. Please give an overview of your role and what this involves on a day-to-day basis:


Mainly switching between guarding the first aisle and being on till. Other than that, we’d face up the store and keep it looking neat. if it was a delivery day we’d put out stock, or complete tasks that had to be done, whether that be on the shop floor, or in the warehouse, if it wasn’t too busy.

2. Have you learnt any new skills or developed existing skills?


I’ve learned a lot from working with the general public on a daily basis. I’ve learned how to cater my approach to every person and give them a unique experience. My conversational and people skills have developed greatly and I am a lot more confident when delving in to the unknown.

3. To what extent do you enjoy your programme?


It wasn’t awful, but it also wasn’t brilliant. My assessor was absolutely amazing, she couldn’t do enough for me, however the store and the management team were another story. I barely got any help when it came to my training in the beginning and a lot of the time my hour would be skipped, but all in all it was okay.

4. How well organised/structured is your programme?


In terms of how it was put together by AS Watson and the apprenticeship team, the structure was very clear and easy to understand and stick to. However, given my store, and the lack of help and urgency I had in order to complete my tasks, I often found myself falling behind deadlines.

5. How much support do you receive from your employer?


In the span of the 13 month contract I received hardly any help from the 2 managers that worked in my store. My assistant manager helped me a lot to get my training log completed, and one of our team leaders always ensured I’d get my training hour completed when she was there.

6. How much support do you receive from your training provider when working towards your qualifications?


My training provider was absolutely brilliant when it came to helping me. She made the entire process run so smoothly, and she made everything so clear for me when I was lacking support from my store. She is a credit to her company and deserves a higher wage and praise from everyone, because you genuinely could not get better than [This section of the comment has been removed by a member of the RateMyApprenticeship Team because it did not meet our site terms and conditions]

7. How well do you feel that your qualification (through your training provider) helps you to perform better in your role?


I believe my qualification helped me greatly when it came to improving my performance within my role in the store. The preparation and training equipped me with all of the knowledge I needed to gain a distinction in my EPA and deliver exceptional customer service on a daily basis.

8. Are there extra-curricular activities to get involved in at your work? (For example, any social activities, sports teams, or even professional networking events.)



9a. Would you recommend Superdrug to a friend?


9b. Why?

I feel the company, at this moment in time, is way too concerned with how much they can get out of a customer and they put immense pressure on every person at every level. It sets unease within the store when everyone is trying their best but feeling as though they’re put against each other constantly. Their best is never good enough, and people are blamed for things that are out of their control completely.

10. What tips or advice would you give to others applying to Superdrug?

It’s a long process to achieve a qualification in customer service so think about what you want outside of further education and if it’s a good path to follow to achieve your goals.

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