Apprentice store manager in training at Iceland

Start Date:
Programme Type:
Apprenticeship - Higher Level (Level 4/5)
£2,000 monthly
Review Date:
May 2019

Connect with Iceland

Review Score

9 /10

1. Please give an overview of your role and what this involves on a day-to-day basis:


My role is to ensure that all staff and customers are treated with the most respect possible. I delegate tasks to staff depending on what needs to be prioritised during the day. I also complete many H&S checks to ensure compliance and a safe working and shopping environment. Keeping customers and staff happy daily is the key.

2. Have you learnt any new skills or developed existing skills?


I've learnt many new skills throughout my short time of starting the apprenticeship. I have realised communication is key. Without this staff will not know what tasks to complete and how high my standards are. I have also learnt a lot about equality through FUSE learning hub provided from Lifetime.

3. To what extent do you enjoy your programme?


I do thoroughly enjoy my programme with Lifetime. Each time I see them face to face I know I will be learning new knowledge. It is also good to provide them with as much evidence as I can to ensure I am passing the current units I am working on.

4. How well organised/structured is your programme?


The programme is very well structured. Each visit is planned from the previous visit with emails stating what tasks I should complete to pass the units. I always get 2 hour meeting's with my trainer where I am uninterrupted and go through exactly what I have done since the last visit and what I need to improve on.

5. How much support do you receive from your employer?


I receive great support from my employer. Each visit I have from Lifetime is planned in on the rota and cover is provided so I am uninterrupted. I get 3.5 hours per week to work on what I need to cover to progress, either completing these 3.5 hours in work or at home.

6. How much support do you receive from your training provider when working towards your qualifications?


I get all the support I need. I receive emails after each visit outlining what I have completed and what I need to work towards to complete the next tasks and the following units. If I am in trouble I know that all I need to do is phone or email my trainer.

7. How well do you feel that your qualification (through your training provider) helps you to perform better in your role?


It does feel that I can take a lot of my learnings from Lifetime into practical training within my role. For example taking knowledge from the equality article which I read monthly into my work has improved myself in the role as I had to deal with a challenging incident and I used the facts from the equality article to good effect.

8. Are there extra-curricular activities to get involved in at your work? (For example, any social activities, sports teams, or even professional networking events.)


There is currently no extra curricular events within my workplace. However we do go on many social activities outside of work. For example last year Iceland provided us with social funds for winning incentives and we used this cash for a meal out and drinks. We also have a Christmas party each year.

9a. Would you recommend Iceland to a friend?


9b. Why?

Iceland have always been very committed on progressing inner talent. I started with the company aged 16 as a cashier and 8 years later I am a manager in training. The salary is very good and you feel a strong family bond when working. When circumstances change they will always try and help you out.

10. What tips or advice would you give to others applying to Iceland?

Always try and multiskill yourself. You will get more hours and will be more heavily focussed on for upskilling if you're willing to go the extra mile. If you go the extra mile or want to progress always speak to your store manager. They will always try their best to get the best out of you.

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