Social Media Apprentice at Superdrug

Start Date:
Central London & City
Programme Type:
Apprenticeship - Intermediate Level (Level 2)
Review Date:
May 2018

Review Score


1. Please give an overview of your role and what this involves on a day-to-day basis:


I was the Social Media Apprentice. My daily tasks included taking images, editing images, uploading them to social and writing copy to go with it. This is as well as completing roundups for different brands or areas of the business. Daily I would interact with all levels of the business and departments as well as brand account managers for example or suppliers.

2. Have you learnt any new skills or developed existing skills?


My people skills improved vastly during my apprenticeship. I was able to start conversations with people higher up first, I was able to get involved with more group activities with other different people from the business, I am now friends with many different people from different areas of the business. My confidence grew throughout the year meaning I challenged myself to try more and learn new things.

3. To what extent do you enjoy your programme?


I really enjoyed my programme, the work was always consistent and fun. The team never made me feel left out as we would always go to lunch together or have chats about our weekend. The company culture was very relaxed but it was professional as well. Everyone in the business knew when they had to be professional and when they could be more relaxed.

4. How valued do you feel by Superdrug?


Very valued as I was offered an Assistant role once my apprenticeship had finished with no interview. I was always told how well I was doing. if I wasn't they gave me constructive feedback which I took away and used to make my work better. They made me feel as though I was valuable to my team and the business.

5. How well organised/structured is your programme?


My programme was very structured, I knew what I was doing every day. I always had support, I had induction as soon as I started, Training and advice was always given to me. The task delegation was always fair as I never felt as though I had to much work on.

6a. How much support do you receive from your training provider?


I received much help from my training provider, I had guidance with all my problems, was always supported. I was visited once a month every month. The attitude towards supporting me was always very positive. Whenever I had a problem is was no problem helping me and they never wanted to see me fail.

6b. How much support do you receive from your employer?


I received so much support from my employer, the gave my all the time I needed to complete my work and the resources. They would always offer help whenever I was confused or had a question. They always wanted to see me succeed, my manager was with me through the whole process.

7. How well does your salary/package meet your costs?


My salary met my living, daily and travel costs like my bills, my lunch, food shopping and travel for the bus, train or tram. But didn't cover my social costs very well as I didn't get much as I would have thought which meant I had to compromise my social life to be able to have enough money to live.

8. Are there many opportunities outside of work?


Yes there was lots of events that I was invited to that I got to attend for example a Real Techniques Multi Tech brush range launch or the Revolution Halloween Party. I was invited to HO strategy days and activity days which gave me more knowledge of the business and what it would like to achieve.

9. Would you recommend Superdrug to a friend?


9b. Why?

It's such a great environment to work in and they will always offer the support and help you need. As well as offering amazing opportunities that help you grown as a person as well as building your network and relationships within the business to help you succeed and put yourself in a better position.

10. What tips or advice would you give to others applying to Superdrug?

Make the most out of everything you do as I will help you for the future and will help you get the most out of the apprenticeship. The application process was relatively easy as I filled out a form, then had a phone interview and was then asked for a face to face interview.

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