Digital content Apprentice at The Juice Academy

Start Date:
North West
Programme Type:
Apprenticeship - Higher Level (Level 4/5)
Review Date:
March 2018

Review Score


1. Please give an overview of your role and what this involves on a day-to-day basis:


I am a Digital Content apprentice for, I strive to create and maintain the highest quality marketable content. My apprenticeship is an incredibly diverse marketing role that combines elements of video production, writing, graphic design, translations, SEO, Social media and administration work. My apprenticeship allows me to learn firsthand knowledge from industry professionals with decades of experience and witness how a powerhouse business operates on a daily basis. It is part of my daily duty to boost the organic reach of every article using SEO principles that I have taken upon myself to learn from liaising with experts within the department.

2. Have you learnt any new skills or developed existing skills?


I have learnt how to read the basics of HTML coding, this is used when I upload articles to the rental guided site. I have also learnt how to use the video editing software final cut pro x, this is used when I create video content such as facebook banners and advertising campaigns. I have also developed my time management and organisational skills.

3. To what extent do you enjoy your programme?


I thoroughly enjoy my program, I have found it incredibly satisfying trying new things in an area which was previously alien to me. I love the office space and the company's ideologies. There is a great team environment that I have had the please of being involved in, I have even taken up extracurricular activities such as badminton and yoga!

4. How valued do you feel by The Juice Academy?


I feel incredibly valued at The role I have carries allot of responsibility, I have to produce and maintain allot of customer-facing content and it is rewarding that I have this responsibility. I have also been involved in advertising campaigns such as Christmas email cars and valentines youtube videos. My manager feels I am doing a great job and this is really encouraging!

5. How well organised/structured is your programme?


I feel like the course is reasonably organised, I have training sessions at the Academy every two weeks which is great. However, there has been a large delay on some coding sessions which were promised to happen towards the start of the program. These are still yet to happen and some organisation in making them happen sooner would have been nice since I use coding in my day to day job.

6a. How much support do you receive from your training provider?


I feel like I have been given adequate support from my training provider, I have been encouraged to brush up my skills in areas which need improvement. I have also been given contact numbers in case I'm having any problems at work. The regular visits from the training provider also make me feel cared for.

6b. How much support do you receive from your employer?


I receive lots of support from my employer, I have weekly progress reviews where I can chat about how I am feeling with my position as well as any concerns I have going into the future. I am also encouraged to push myself to do and try new things. I like that I can chat with my employer and talk about how I'm feeling, it makes me feel valued.

7. How well does your salary/package meet your costs?


I feel like my salary fits my costs well, I have been on holiday multiple times this year and have managed to budget myself well. I've not struggled financially since having this job. That being said I live at home and don't have to pay rent or bills, regardless I feel satisfied with my salary.

8. Are there many opportunities outside of work?


I have been encouraged by the juice academy to attend a few networking events which I took, these have helped me develop my personal skills and confidence. I have also begun to attend extracurricular activities at work such as badminton and yoga, this is great for me as I love getting involved outside of work and making friends.

9. Would you recommend The Juice Academy to a friend?


9b. Why?

Because it is a great company to work for, they really look after their staff. If ever I have had a problem with work they have always been caring and understanding to my needs, they host events such as mental wellness week which I think is great. The office space is amazingly creative and fun, its an all around great place to work.

10. What tips or advice would you give to others applying to The Juice Academy?

Make sure you express what you love about the company and why you think it fits your personality/work ethic. Make sure to research the company's history and how they used to treat their customers compared to how they are trying to treat them in the future. Don't hide your personality, they love people that are creative and think outside the box.

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