Digital Marketing Apprentice at The Juice Academy

Start Date:
North West
Programme Type:
Apprenticeship - Higher Level (Level 4/5)
£17,000 annually
Review Date:
March 2018

Review Score

9.2 /10

1. Please give an overview of your role and what this involves on a day-to-day basis:


My job role as a Digital Marketing Apprentice entails several responsibilities.

I handle several of the companies social media accounts. Instagram is the one which I am solely responsible for. I find images that fit our brand and try to inspire people to rent a car for their next road trip. I have also learn some basic coding which is required to use our content management system. This system is what we use to upload stories to our 'Rentalguides' section which basically helps people with rental car queries. This section of the website is important as it answer a lot of customer questions, therefore reducing the amount of calls going to the call centre. Due to my graphic design degree, I have also been asked to help with some graphics even outside of my team when the company needs it, such as creating the company greetings cards, infographics to explain important information, designed Facebook posts etc. I also use Hootsuite to schedule things in which helps considerably throughout the week. I email social media influencers and collaborate with them for the brand. We give them a car for the duration of their trip in return for some content and social media coverage.

2. Have you learnt any new skills or developed existing skills?


I have developed my writing skills massively as I've had to write a few things for the 'Rentalguides'. Having copy writers sit near me helps massively and they are always keen to help me write better. I have also developed my Illustrator and Photoshop skills due to sitting near an experienced graphic designer. I've used after effects for animating a video. I've been to several courses at the Google digital garage. I also learnt basic HTML coding.

3. To what extent do you enjoy your programme?


I really enjoy my programme, I think my team are wonderful, talented and genuine people. I get on with all my colleagues really well. I think this is a really professional, well established company with good ethics and culture. They take any sort of discrimination seriously which I respect. The experience is much better than I could have ever imagined, although it was daunting at the start.

4. How valued do you feel by The Juice Academy?


I often get recognition and appreciation from colleagues and my manager and praised for things I've done well. I feel really appreciated in the company and I feel needed. I get involved with a lot of the projects in the team.

5. How well organised/structured is your programme?


The company has an apprentice mentor which we meet with. This helps in case we need to get something off our chest or if something doesn't quite seem right. Luckily, I've not personally had any problems or run ins with members of the team but it's good to know the support is there if I need it. Our coding sessions were a bit delayed, which I wasn't the fault of the academy but they are back on track and it'll be good to get started.

6a. How much support do you receive from your training provider?


I think if I ever needed guidance or had problems, I would get the support I needed and I'd know who to speak to about it which is good to know. We learn a lot of new things with interesting guest speakers in our sessions which I think is great.

6b. How much support do you receive from your employer?


My manager and I have 121 sessions quite often and I am able to tell her if something is troubling me or if I need help with anything. She can also then give feedback on how I'm doing and gives me my tasks for the week to keep me on track.

7. How well does your salary/package meet your costs?


My salary package is fine for now, but will definitely benefit me more after I get a pay rise once I'm an employee rather than an apprentice. Having said that, I am getting paid more than I thought I would.

8. Are there many opportunities outside of work?


There a quite a few clubs such as language exchange and yoga classes that I can take part in. These are easy to find as the company has a workplace account where you can find what you're looking for.

9. Would you recommend The Juice Academy to a friend?


9b. Why?

It is a great way to kick start your career and you can learn so much. The people you meet and the opportunities out there will help so much in your growth.

10. What tips or advice would you give to others applying to The Juice Academy?

I applied through the Juice Academy so I went through different activities. I would say, be as confident as you can, remember all the candidates are in the same position as you, as nerve wracking as it seems. When you get to the speed dating stage with potential employers, sell yourself as much as you can, try and be smiley and bubbly. Don't disregard any companies, I myself never thought would be a company I'd choose but throughout the day I felt more and more inclined to it and now one of the best decisions of my life was choosing

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