Digital Marketing Assistant at ITV

Start Date:
Programme Type:
Apprenticeship - Advanced Level (Level 3)
£10,000 annually
Review Date:
April 2016

Review Score


1. Please give an overview of your role and what this involves on a day-to-day basis:


I work as an assistant to the Digital Marketing team, which means that I help to monitor ITV Network's performance on Digital platforms such as social media. My role involves making lots of reports and presenting back to the rest of the team, but also getting involved with lots of exciting digital marketing campaigns for various TV programmes, making suggestions and giving advice as to how we could market the programme.

2. Have you learnt any new skills or developed existing skills?


I would definitely say that my presenting skills have improved a great deal as a result of taking on this role. I feel much more confident when presenting to and talking in front of a large audience. As well as this, because of my daily use of programmes such as Microsoft Excel, Powerpoint and other reporting software, I feel that I have a better sense of what looks good when presenting information.

3. To what extent do you enjoy your programme?


So far I have loved being part of the apprenticeship programme at ITV as I eel that I have learnt so many things, been given so many opportunities and generally grown as a person. Taking part in the programme within this role has made me realise that I want to work in this kind of environment in the future, and how interesting I find the field of both marketing, and media and entertainment. I have met so many new people and love the team I work in.

4. How valued do you feel by ITV?


I feel like ITV were genuinely so excited to welcome the new apprentices back in 2015 when I joined, which made me feel instantly welcome and valued, as if I were already an integral part to the structure of ITV. Within my department, everyone has made me feel like my help is always welcome and useful to them. Whenever I deliver a presentation to my team I always receive such kind feedback as to how useful they found the information and how grateful they are for my work.

5. How well organised/structured is your programme?


I think that the apprenticeship programme at ITV is really well organised. Right from the start of the programme when we had our induction week, we were told everything we needed to know and met everyone we needed to meet. Whenever a development day is organised for us, we are told well in advance where we need to be and when.

6a. How much support do you receive from your training provider?


All of the tutors from my training provider, Straight A, are really supportive. I have regular one-to-one tutorials with my personal tutor where we can discuss any questions I have on the apprenticeship coursework, which I find really helpful. Not only this, but the tutors are always on an email or phone call away, and are always willing to give you help and advice on anything you are struggling with.

6b. How much support do you receive from your employer?


Although I do not have much correspondence with my employer other than sending time sheets and holiday request forms, they are always very organised and tell us everything we need to know well in advance. They are also there to help if I have any issues with my contract, filling out any forms and other related things.

7. How well does your salary/package meet your costs?


Because I commute from quite far away to get to work, my travel costs are high and over half of my salary is spent on this. However, we were made aware of the fact that ITV do not help towards travel costs before even applying for the programme so I knew exactly what sum of money I would be left with before I signed up. Also, because London is an expensive place to live/travel to the salary for all of those apprentices based in London was higher than those based in other parts of the country.

8. Are there many opportunities outside of work?


There are plenty of opportunities that ITV offer outside of the working environment, such as the hundreds of development sessions, as well as sporting tournaments and other competitions to get involved in.

9a. Would you recommend ITV to a friend? *


9b. Why? *

I think that it's such a fantastic opportunity that can lead to so many other things. Not only do they offer work experience within your chosen role, but also hundreds of development sessions covering a wide range of topics, from tips to getting a job to learning more about a certain part of ITV.

10. What tips or advice would you give to others applying to ITV? *

Be yourself! Emphasise your achievements and don't be afraid to stand out. If you get through to the assessment workshop after completing the online application, you'll be more likely to be successful if you do or say something for the managers to remember you by.

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