Media Effectiveness Apprenticeship Review

by L'Oreal

Best Apprenticeship Employer

Rating

6.6/10

1. Please give an overview of your role and what this involves on a day-to-day basis:

My role has evolved a lot since the start of my apprenticeship. I now work in the central media team within the ad tech and media data space, working within advertising platforms to set up advertising technology and work with media data to better target audiences effectively. I own social media accounts and work alongside brands to inform them on best practices and compliance to ensure advertising is secure.

7/10

2. Have you learnt any new skills or developed existing skills?

The apprenticeship has forced me out of my comfort zone, learning how to work with multiple stakeholders and improving both leadaership and teamwork skills. I have discovered topics I didn't know existed prior to my apprenticship. I have improved my confidence by presenting and leading meetings as well as improving skills in troubleshooting and problem solving.

7/10

3. To what extent do you enjoy your programme?

The programme is hard work, balancing both university and work is hard yet rewarding. Working for a big company like L'Oreal is demanding but a great way to meet new people, expand knowledge, gain both specialised and generalised knowledge in all things marketing, media and digital excellence. It is hard work to navigate your career in a large corporation.

6/10

4. How well organised/structured is your programme?

Organisation at L'Oreal is situational, it is mostly organised and well structured with clearly defined roles. However, as it is so large it is hard to know who the right person is to go to for certain issues/topics but also being so large is is hard to be organised 100% of the time. Mostly, it is well structured and organised because it needs to be as such a large organisation.

7/10

5. How much support do you receive from your employer?

We have frequent 121 meetings with line managers to offer support and quaterly reviews to discuss targets and areas for improvement. Early careers is always there to answer any questions we have on next steps and career building, however, I've found there has been little support when it comes to processes in progressing career terms.

6/10

6. How much support do you receive from your training provider when working towards your qualifications?

This is situational as it depends on the lecturer teaching each module, we have had to push for support but often you have to ask for support rather than recieving immediately.

6/10

7. How well do you feel that your qualification (through your training provider) helps you to perform better in your role?

The specific modules in my degree don't directly relate to my role however the skills I have learnt from balancing studies with work are valuable. I have improved organisation skills and time keeping otherwise will fall behind.

7/10

8. Are there extra-curricular activities to get involved in at your work? (For example, any social activities, sports teams, or even professional networking events.)

There are a lot of social events at work and opportunities to get involved in through next gen committee.

7/10

9a. Would you recommend L'Oreal to a friend?

Yes

9b. Why?

It is a good place for networking and progressing in career through having lots of different divisions and functions to work within. Being one of the biggest advertisers and the biggest beauty company in the world it is a high profile company to work in with lots of growing opportunities.

10. What tips or advice would you give to others applying to L'Oreal?

Be forward thinking and open to new and exciting ideas. The team's are always looking for new ways to innovate so creative and entrepreneurial thinking is highly valued. Be open, authentic, hard working and organised.